Shawn Natko

STEADY: Nike Basketball MVPuppets

December 20th, 2009

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Puppet LeBron and Puppet Kobe return for Season 2 of MVPuppets. Along with Lil Dez, the puppets are back for another campaign filled with fuzzy hijinks. STEADY wrote the copy, designed and built out the entire feature which houses all the puppet commercials as well as bio pages for every character.

View The Site >>

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related content : Interactive, Nike, STEADY, Sports

STEADY: kate spade new york iPhone App

November 10th, 2009

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STEADY empowered the style-conscious to share the kate spade new york agenda by bringing it into the iPhone environment. The app brims with daily thoughts, suggestions and events. It’s powered by CMS and features Apple’s 3.0 functionality, embedded maps and email. Users also have the option to save their own personal events into the calendar. STEADY worked closely with kate spade on concept, development and deployment.

Download the app here: App Store

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related content : Interactive, Mobile, Print, STEADY, iPhone

STEADY: Haze

October 15th, 2009

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STEADY teamed up with legendary artist Haze to bring his 25-year-old portfolio into the digital space. Powered by CMS technology, the site puts future updates in total control of the artist. Content features legendary album covers, logos, furniture and artwork by Haze.

View Site >>

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related content : Print, STEADY

STEADY: Manhattan Motor Sports

May 1st, 2009

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STEADY collaborated with luxury automobile maintenance facility Manhattan Motor Sports to design a digital invite, event posters and stickers to commemorate the opening of their new Long Island facility. Manhattan Motor Sports is New York’s premier Porsche and Lamborghini specialist.

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related content : Interactive, Print, STEADY

STEADY: Nike Free Run Supernatural

March 20th, 2009

Nike Free Run Supernatural from STEADY on Vimeo.

STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime environment. While primarily designed for the AsiaPac region, the site is now being featured globally.

view the site >>

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related content : Broadband, Interactive, Nike, STEADY, Sports, Video

STEADY: Burger King Whopper Virgins

December 8th, 2008

STEADY worked with Crispin Porter + Bogusky on the website for its iconic BURGER KING WHOPPER VIRGINS documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a WHOPPER. STEADY developed true-streaming HD-quality video using Flash Media Server, featuring full-screen video playback and a blogable video widget.

view the site >>

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related content : Broadband, Interactive, STEADY, Video, Widget

STEADY Launch

October 1st, 2008

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I’m proud to announce that STEADY has officially opened it’s doors for business. Co-Founded by myself and Joseph Cartman, STEADY is a creative studio specializing in the digital space and emerging platforms.

STEADY Site || Facebook || LinkedIn || twitter || MySpace

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related content : Blog, Broadband, Broadcast, Film, Gaming, Interactive, Mobile, Nike, Print, STEADY, Sports, Video

MTV: Dance Dome

September 30th, 2008

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When the creators of America’s Best Dance Crew were looking for a new feature for this season’s show site, I came up with the concept of Dance Dome. This area of the site, built in Flash, was a no holds barred arena for fans to sound off about the competition. Users were able to Give Props to their favorite crews and Talk Smack about all the others.

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related content : Broadcast, Interactive, MTV

Killzone 2

September 25th, 2008

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Yes, it’s true. There is a character in Killzone 2 that is named after me. I’m still waiting on my royalty checks to start flowing in. Here is a post about it on the MTV Multiplayer blog.

My game counterpart is described like this: Hailing from humble, working-class beginnings, the cynical, pessimistic Cpl. Shawn Natko is the third member of Killzone 2’s Alpha Squad. He’s the Alpha Squad’s best hand-to-hand fighter and demolitions expert.

Sounds about right.

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related content : Blog, Gaming, MTV

MTV Shorts: Invincible

September 1st, 2008

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MTV Shorts exclusively premiered the animated version of the popular comic book Invincible. To commemorate the premiere we skinned the MTV Shorts site with an all Invincible design.

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related content : Interactive, MTV, Print, Video