This feature highlighted the first LeBron James signature shoe to hit the market. Besides showcasing LBJ’s first commercial for Nike, it also brought to light the four pieces of LeBron’s personality – vision, passion, truth and style.
November 2003
Nike Basketball: Air Zoom Generation
November 1st, 2003
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related content : Broadcast, Interactive, Nike, R/GA, Sports, Video
Nike Basketball: Vince Carter & the Shox VCIII
November 1st, 2003
For the Shox VCIII feature we created an instructional guide, based on a flight safety card, on how not to get humiliated by someone wearing Vince Carter’s signature shoe.
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related content : Interactive, Nike, R/GA, Sports
