The Air Zoom Huarache 2K4 feature had two interwoven sides to it, Evolution and Inspiration. On the Evolution side users were able to see the 8 predecessor shoes that were used to inspire and create this new elite hoops shoe. On the Inspiration side users could create their own unique shoe by using Nike iD. To take the inspiration side further we displayed the Nike colorways for all the Nike sponsored teams that made it to the Sweet 16 of the NCAA Tournament in our own bracket. So if you just wanted to show your school spirit on your feet, it was just a couple clicks away.
March 2004
Nike Basketball: Huarache 2K4
March 1st, 2004
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related content : Interactive, Nike, R/GA, Sports
