Shawn Natko

June 2004

Nike Basketball: Battlegrounds 2004

June 15th, 2004

bg_1.jpg

The 2004 Battlegrounds campaign, What’s Your Battleground? took the BG concept a few steps further. As usual there was a fierce one-on-one streetball tournament with 8 of the best street ballers around. This time they weren’t competing for the title of King of the Court, but for King of the World. For the first time athletes from around the globe were battling for the crown. Also included were NBA players, streetball legends and NikeBasketball.com users alike telling us their personal stories about their own Battlegrounds while growing up.

Read the rest of this entry »

________________________________________________________________________________

related content : Broadcast, Interactive, MTV, Nike, R/GA, Sports, Video