Every team player contributes in his or her own unique way. Whether it’s a slash, a hook or a thunderous jam, everyone has their own individual style. Everybody may wear the same jersey but nobody has identical game. Nike iD and Nike Team iD offer performance footwear for every kind of player while letting everyone represent in a way that only they can.

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Television commercials and print ads show LeBron James traveling through the Chamber of Fear attempting to overcome five of his greatest fears. For the feature on Nikebasketball.com, we created a full digital version of the Chamber, both inside and out, integrating the print advertisements as downloadable wallpapers. Inside the Chamber, visitors were able to watch the five television commercials as well as the complete 90 second spot. We also created an interactive game with players assuming the role of LeBron’s character, The Chosen One, and venturing through each level of the Chamber. Upon completion, they register to receive a LeBron prize pack which includes an R/GA-designed poster based on the website’s Chamber of Fear artwork. The feature on Nikebasketball.com served as a central hub for the Chamber of Fear campaign, uniting all of the different forms of media in an immersive, interactive experience.

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The Collection is your source for the hottest and most exclusive Nike basketball kicks. Not only can you get all the Nike basketball kicks and apparel you need, but this is also the place for one time only exclusive sales. Not to mention it holds of an archive of every shoe wallpaper we ever created.

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