Shawn Natko

Nike Basketball: Force

February 20th, 2005

force_home.jpg

Experience the Force of the league’s most dominating players. The concept of this feature was that each player’s powers come from a mind-body connection. This connection creates a larger-than-life Force of Nature controlling the wind, rain and other elements, with the potential to destroy anything in their path. Each player’s interactive poster features three interdependent components: MIND: How they infuse the Force-style into their mental game. BODY: Dominating on-court. SOLE: Elemental product features.

Amare Stoudemire is “The Hurricane”
force_amare_2.jpg

Carlos Boozer is “The Blizzard”
force_boozer_2.jpg

Elton Brand is “The Earthquake”
force_elton_2.jpg

Al Harrington is “The Tornado”
force_harrington_2.jpg

Zach Randolph is “The Eruption”
force_zach_2.jpg

force_shoe_2.jpg

force_shoe.jpg

related content : Interactive, Nike, R/GA, Sports, Video