Headed up production of MTV Overdrive, the flagship broadband platform for MTV Networks. MTV Overdrive provided in-depth access to live music performances, thousands of music videos, and artist interviews and never before-seen content from your favorite MTV shows. In addition, extended cuts of MTV news segments, movie trailers, and major MTV events, like the MTV Movie Awards, and VMAs were all made available on demand.In this role I defined and drove strategic positioning of Overdrive as a pioneer and innovator of convergence media. I was responsible for launching multiple channels and features on MTV’s first broadband player since its inception. I was tasked with producing all MTV.com live streaming events, including “VMA Live: Backstage Uncensored”, “ReAct Now!” benefit concert for Hurricane Katrina victims and monthly live streams of TRL.
