Shawn Natko

September 2005

MTV Overdrive for Windows XP Media Center Edition

September 22nd, 2005

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Microsoft Media Center delivers a powerful yet familiar way to enjoy all of your digital entertainment – photos, music, TV, movies, home videos, radio, and a world of applications and services whether you’re sitting in front of your Windows desktop or across the room with a remote control. Media Center is your all-in-one PC and home entertainment center. We adapted the MTV Overdrive interface to fit into the current information architecture of the MCE while still holding onto Overdrive’s dynamic look and feel. As the Senior Producer on Overdrive I was responsible for making sure we were delivering the hottest video content to Media Center PCs, while at the same time making sure the visual design remained consistent with the original version of Overdrive.

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related content : Broadband, Broadcast, Film, Gaming, Interactive, MTV, Music, Video

ReAct Now: Music & Relief

September 10th, 2005

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Due to the outpouring of artists who wanted to share their music and messages of support for the victims of Hurricane Katrina, MTV, VH1, and CMT announced an extended list of music, television and film celebrities taking part in the on-going relief campaign that will launch with ReAct Now: Music & Relief.The special featured live and taped musical performances from a wide range of artists celebrating diverse musical genres, all in a unified effort to help those in need. Special songs dedicated from the road by some of the biggest and most legendary names in music complimented live performances emanating from Los Angeles, Nashville and New York. In addition, many more musicians and actors were featured in testimonials, providing personal stories and their reflections on the rich musical and cultural heritage of the affected Gulf region. ReAct Now: Music & Relief, part of an ongoing effort by MTV, VH1, CMT, will seek to raise funds for The American Red Cross, The Salvation Army, America’s Second Harvest and will also encourage their respective audiences to donate, volunteer, and find out more about how they can help. As Senior Producer I oversaw the production of the live stream of this special event on Overdrive.

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related content : Broadband, Broadcast, Interactive, MTV, Music, Video