Nike Free Run Supernatural from STEADY on Vimeo.

STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime environment. While primarily designed for the AsiaPac region, the site is now being featured globally.

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STEADY worked with Crispin Porter + Bogusky on the website for its iconic BURGER KING WHOPPER VIRGINS documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a WHOPPER. STEADY developed true-streaming HD-quality video using Flash Media Server, featuring full-screen video playback and a blogable video widget.

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I’m proud to announce that STEADY has officially opened it’s doors for business. Co-Founded by myself and Joseph Cartman, STEADY is a creative studio specializing in the digital space and emerging platforms.

STEADY Site || Facebook || LinkedIn || twitter || MySpace

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The MTV Shorts hub was created to house all of the short form content coming from MTV Digital and MTV Mobile. It’s also the spot to find all of the great vintage MTV content from old promos to classic interviews.

Check out the MTV Shorts hub here: MTV Shorts

Click below to see some of the short form videos featured on the site.

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In early 2007, we decided to re-launch all of MTV.com, switching from a Flash interface back to an HTML site. We needed a more responsive site with better navigation and a much more intuitive information design. As a Senior Producer on this project I was part of the team that guided this project through to launch. From overseeing video format conversions to creating wireframes for individual site sections. This project touched every area of MTV.com, which meant it was all hands on deck for any and every task.

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As Senior Producer I supervised the redesign and re-launch of the 2.0 version of MTV Overdrive, transitioning from a standalone video player to an embedded, persistent media player that is built into every page on MTV.com.

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Microsoft Media Center delivers a powerful yet familiar way to enjoy all of your digital entertainment – photos, music, TV, movies, home videos, radio, and a world of applications and services whether you’re sitting in front of your Windows desktop or across the room with a remote control. Media Center is your all-in-one PC and home entertainment center. We adapted the MTV Overdrive interface to fit into the current information architecture of the MCE while still holding onto Overdrive’s dynamic look and feel. As the Senior Producer on Overdrive I was responsible for making sure we were delivering the hottest video content to Media Center PCs, while at the same time making sure the visual design remained consistent with the original version of Overdrive.

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Due to the outpouring of artists who wanted to share their music and messages of support for the victims of Hurricane Katrina, MTV, VH1, and CMT announced an extended list of music, television and film celebrities taking part in the on-going relief campaign that will launch with ReAct Now: Music & Relief.The special featured live and taped musical performances from a wide range of artists celebrating diverse musical genres, all in a unified effort to help those in need. Special songs dedicated from the road by some of the biggest and most legendary names in music complimented live performances emanating from Los Angeles, Nashville and New York. In addition, many more musicians and actors were featured in testimonials, providing personal stories and their reflections on the rich musical and cultural heritage of the affected Gulf region. ReAct Now: Music & Relief, part of an ongoing effort by MTV, VH1, CMT, will seek to raise funds for The American Red Cross, The Salvation Army, America’s Second Harvest and will also encourage their respective audiences to donate, volunteer, and find out more about how they can help. As Senior Producer I oversaw the production of the live stream of this special event on Overdrive.

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Headed up production of MTV Overdrive, the flagship broadband platform for MTV Networks. MTV Overdrive provided in-depth access to live music performances, thousands of music videos, and artist interviews and never before-seen content from your favorite MTV shows. In addition, extended cuts of MTV news segments, movie trailers, and major MTV events, like the MTV Movie Awards, and VMAs were all made available on demand.In this role I defined and drove strategic positioning of Overdrive as a pioneer and innovator of convergence media. I was responsible for launching multiple channels and features on MTV’s first broadband player since its inception. I was tasked with producing all MTV.com live streaming events, including “VMA Live: Backstage Uncensored”, “ReAct Now!” benefit concert for Hurricane Katrina victims and monthly live streams of TRL.

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