I’m proud to announce that STEADY has officially opened it’s doors for business. Co-Founded by myself and Joseph Cartman, STEADY is a creative studio specializing in the digital space and emerging platforms.

STEADY Site || Facebook || LinkedIn || twitter || MySpace

We understand that effective brand messaging demands a hybrid approach. Our conceptual, visual and technical fluency converge in all facets of our work, preserving project integrity from start to finish. Loyalty is important to us, so with each new partnership we strive to understand brand philosophy as if it’s second nature.

When the creators of America’s Best Dance Crew were looking for a new feature for this season’s show site, I came up with the concept of Dance Dome. This area of the site, built in Flash, was a no holds barred arena for fans to sound off about the competition. Users were able to Give Props to their favorite crews and Talk Smack about all the others.

The MTV Shorts hub was created to house all of the short form content coming from MTV Digital and MTV Mobile. It’s also the spot to find all of the great vintage MTV content from old promos to classic interviews.

Check out the MTV Shorts hub here: MTV Shorts

Click below to see some of the short form videos featured on the site.

As the senior producer overseeing the partnership between MTV and StarStyle, I spearheaded the effort to get StarStyle’s product widget for Lupe Fiasco’s, “Superstar” video featured on the MTV Buzzworthy blog. StarStyle works with celebrity stylists to get the lowdown on exactly what products are being featured in music videos, in films and on TV. Through their site and embeddable widgets they are then able to offer these products to consumers. Click in to check out the Lupe Fiasco widget and video.

In early 2007, we decided to re-launch all of MTV.com, switching from a Flash interface back to an HTML site. We needed a more responsive site with better navigation and a much more intuitive information design. As a Senior Producer on this project I was part of the team that guided this project through to launch. From overseeing video format conversions to creating wireframes for individual site sections. This project touched every area of MTV.com, which meant it was all hands on deck for any and every task.

As Senior Producer I supervised the redesign and re-launch of the 2.0 version of MTV Overdrive, transitioning from a standalone video player to an embedded, persistent media player that is built into every page on MTV.com.

Microsoft Media Center delivers a powerful yet familiar way to enjoy all of your digital entertainment – photos, music, TV, movies, home videos, radio, and a world of applications and services whether you’re sitting in front of your Windows desktop or across the room with a remote control. Media Center is your all-in-one PC and home entertainment center. We adapted the MTV Overdrive interface to fit into the current information architecture of the MCE while still holding onto Overdrive’s dynamic look and feel. As the Senior Producer on Overdrive I was responsible for making sure we were delivering the hottest video content to Media Center PCs, while at the same time making sure the visual design remained consistent with the original version of Overdrive.

Due to the outpouring of artists who wanted to share their music and messages of support for the victims of Hurricane Katrina, MTV, VH1, and CMT announced an extended list of music, television and film celebrities taking part in the on-going relief campaign that will launch with ReAct Now: Music & Relief.The special featured live and taped musical performances from a wide range of artists celebrating diverse musical genres, all in a unified effort to help those in need. Special songs dedicated from the road by some of the biggest and most legendary names in music complimented live performances emanating from Los Angeles, Nashville and New York. In addition, many more musicians and actors were featured in testimonials, providing personal stories and their reflections on the rich musical and cultural heritage of the affected Gulf region. ReAct Now: Music & Relief, part of an ongoing effort by MTV, VH1, CMT, will seek to raise funds for The American Red Cross, The Salvation Army, America’s Second Harvest and will also encourage their respective audiences to donate, volunteer, and find out more about how they can help. As Senior Producer I oversaw the production of the live stream of this special event on Overdrive.

Performers and hosts included: The Rolling Stones, Neil Young, Kanye West, Sheryl Crow, Paul McCartney, Kelly Clarkson, Brian Wilson, Lynyrd Skynyrd, Kid Rock, Melissa Etheridge, The Neville Brothers, Trent Reznor, Motley Crue, Audioslave, Common, John Mayer, Ludacris, Green Day, Usher, Alicia Keys, John Mellencamp, Hank Williams, Jr., Jon Stewart, Pearl Jam, Red Hot Chili Peppers, Allen Toussaint, Dennis Quaid, Beck and many, many more.

Headed up production of MTV Overdrive, the flagship broadband platform for MTV Networks. MTV Overdrive provided in-depth access to live music performances, thousands of music videos, and artist interviews and never before-seen content from your favorite MTV shows. In addition, extended cuts of MTV news segments, movie trailers, and major MTV events, like the MTV Movie Awards, and VMAs were all made available on demand.In this role I defined and drove strategic positioning of Overdrive as a pioneer and innovator of convergence media. I was responsible for launching multiple channels and features on MTV’s first broadband player since its inception. I was tasked with producing all MTV.com live streaming events, including “VMA Live: Backstage Uncensored”, “ReAct Now!” benefit concert for Hurricane Katrina victims and monthly live streams of TRL.

The objectives of the Air Zoom Huarache 2K5 were to communicate the TEAM = FAMILY concept, establish the 2K5’s connection with Nike iD and demonstrate the benefits of the 2K5’s technology. The execution was a multi-tiered approach with different levels of depth, each level tells one of the three different stories. The look of each is photorealistic and visually mirrors the dark, ominous atmosphere of the commercials.