Television commercials and print ads show LeBron James traveling through the Chamber of Fear attempting to overcome five of his greatest fears. For the feature on Nikebasketball.com, we created a full digital version of the Chamber, both inside and out, integrating the print advertisements as downloadable wallpapers. Inside the Chamber, visitors were able to watch the five television commercials as well as the complete 90 second spot. We also created an interactive game with players assuming the role of LeBron’s character, The Chosen One, and venturing through each level of the Chamber. Upon completion, they register to receive a LeBron prize pack which includes an R/GA-designed poster based on the website’s Chamber of Fear artwork. The feature on Nikebasketball.com served as a central hub for the Chamber of Fear campaign, uniting all of the different forms of media in an immersive, interactive experience.

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The 2004 Battlegrounds campaign, What’s Your Battleground? took the BG concept a few steps further. As usual there was a fierce one-on-one streetball tournament with 8 of the best street ballers around. This time they weren’t competing for the title of King of the Court, but for King of the World. For the first time athletes from around the globe were battling for the crown. Also included were NBA players, streetball legends and NikeBasketball.com users alike telling us their personal stories about their own Battlegrounds while growing up.

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This feature highlighted the first LeBron James signature shoe to hit the market. Besides showcasing LBJ’s first commercial for Nike, it also brought to light the four pieces of LeBron’s personality – vision, passion, truth and style.

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The 2003 Battlegrounds campaign, “Kings of the Court”, saw the creation of the BGHQ, where all Battlegrounds information could be acquired. But the real heart of BG is on the various courts throughout the country. From West 4th and The Dome on the east coast to Mosswood and Venice Beach out west, we brought you the battles, the smack talkin’, the TV coverage, the mobile updates and of course the shows that made Battlegrounds the event of the summer.

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As a Producer working out of the CPB’s New York Convergence Lab, I was responsible for developing and producing digital, interactive television projects. I also produced digital roadshows in which prototypes were demonstrated to invigorate brainstorming sessions between producers, educators and potential technology partners.

As an Associate Producer I was responsible for the archiving of all Audubon Productions film and video footage. I was also tasked with overseeing the enhancement of existing documentaries to suit specific audiences.

As Production Coordinator, I was responsible for producing highlight packages to be featured on the pre-game and post game shows for the NFL on TNT and the NBA on TNT & TBS.