I’m proud to announce that STEADY has officially opened it’s doors for business. Co-Founded by myself and Joseph Cartman, STEADY is a creative studio specializing in the digital space and emerging platforms.

STEADY Site || Facebook || LinkedIn || twitter || MySpace

We understand that effective brand messaging demands a hybrid approach. Our conceptual, visual and technical fluency converge in all facets of our work, preserving project integrity from start to finish. Loyalty is important to us, so with each new partnership we strive to understand brand philosophy as if it’s second nature.

The MTV Shorts hub was created to house all of the short form content coming from MTV Digital and MTV Mobile. It’s also the spot to find all of the great vintage MTV content from old promos to classic interviews.

Check out the MTV Shorts hub here: MTV Shorts

Click below to see some of the short form videos featured on the site.

In early 2007, we decided to re-launch all of MTV.com, switching from a Flash interface back to an HTML site. We needed a more responsive site with better navigation and a much more intuitive information design. As a Senior Producer on this project I was part of the team that guided this project through to launch. From overseeing video format conversions to creating wireframes for individual site sections. This project touched every area of MTV.com, which meant it was all hands on deck for any and every task.

As Senior Producer I supervised the redesign and re-launch of the 2.0 version of MTV Overdrive, transitioning from a standalone video player to an embedded, persistent media player that is built into every page on MTV.com.

Microsoft Media Center delivers a powerful yet familiar way to enjoy all of your digital entertainment – photos, music, TV, movies, home videos, radio, and a world of applications and services whether you’re sitting in front of your Windows desktop or across the room with a remote control. Media Center is your all-in-one PC and home entertainment center. We adapted the MTV Overdrive interface to fit into the current information architecture of the MCE while still holding onto Overdrive’s dynamic look and feel. As the Senior Producer on Overdrive I was responsible for making sure we were delivering the hottest video content to Media Center PCs, while at the same time making sure the visual design remained consistent with the original version of Overdrive.

Headed up production of MTV Overdrive, the flagship broadband platform for MTV Networks. MTV Overdrive provided in-depth access to live music performances, thousands of music videos, and artist interviews and never before-seen content from your favorite MTV shows. In addition, extended cuts of MTV news segments, movie trailers, and major MTV events, like the MTV Movie Awards, and VMAs were all made available on demand.In this role I defined and drove strategic positioning of Overdrive as a pioneer and innovator of convergence media. I was responsible for launching multiple channels and features on MTV’s first broadband player since its inception. I was tasked with producing all MTV.com live streaming events, including “VMA Live: Backstage Uncensored”, “ReAct Now!” benefit concert for Hurricane Katrina victims and monthly live streams of TRL.

Produced a Flash site for the Blade 2 videogame that coincided with the release of the DVD for the Blade 2 film.

Produced a web portal for Marvel-based Activision videogames. The Universe of Heroes portal housed sub-sites for Spider Man, X-Men and Iron Man games.

As a Producer working out of the CPB’s New York Convergence Lab, I was responsible for developing and producing digital, interactive television projects. I also produced digital roadshows in which prototypes were demonstrated to invigorate brainstorming sessions between producers, educators and potential technology partners.

As an Associate Producer I was responsible for the archiving of all Audubon Productions film and video footage. I was also tasked with overseeing the enhancement of existing documentaries to suit specific audiences.