I’m proud to announce that STEADY has officially opened it’s doors for business. Co-Founded by myself and Joseph Cartman, STEADY is a creative studio specializing in the digital space and emerging platforms.

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We understand that effective brand messaging demands a hybrid approach. Our conceptual, visual and technical fluency converge in all facets of our work, preserving project integrity from start to finish. Loyalty is important to us, so with each new partnership we strive to understand brand philosophy as if it’s second nature.

Yes, it’s true. There is a character in Killzone 2 that is named after me. I’m still waiting on my royalty checks to start flowing in. Here is a post about it on the MTV Multiplayer blog.

My game counterpart is described like this: Hailing from humble, working-class beginnings, the cynical, pessimistic Cpl. Shawn Natko is the third member of Killzone 2’s Alpha Squad. He’s the Alpha Squad’s best hand-to-hand fighter and demolitions expert.

Sounds about right.

In early 2007, we decided to re-launch all of MTV.com, switching from a Flash interface back to an HTML site. We needed a more responsive site with better navigation and a much more intuitive information design. As a Senior Producer on this project I was part of the team that guided this project through to launch. From overseeing video format conversions to creating wireframes for individual site sections. This project touched every area of MTV.com, which meant it was all hands on deck for any and every task.

As Senior Producer I supervised the redesign and re-launch of the 2.0 version of MTV Overdrive, transitioning from a standalone video player to an embedded, persistent media player that is built into every page on MTV.com.

Microsoft Media Center delivers a powerful yet familiar way to enjoy all of your digital entertainment – photos, music, TV, movies, home videos, radio, and a world of applications and services whether you’re sitting in front of your Windows desktop or across the room with a remote control. Media Center is your all-in-one PC and home entertainment center. We adapted the MTV Overdrive interface to fit into the current information architecture of the MCE while still holding onto Overdrive’s dynamic look and feel. As the Senior Producer on Overdrive I was responsible for making sure we were delivering the hottest video content to Media Center PCs, while at the same time making sure the visual design remained consistent with the original version of Overdrive.

Headed up production of MTV Overdrive, the flagship broadband platform for MTV Networks. MTV Overdrive provided in-depth access to live music performances, thousands of music videos, and artist interviews and never before-seen content from your favorite MTV shows. In addition, extended cuts of MTV news segments, movie trailers, and major MTV events, like the MTV Movie Awards, and VMAs were all made available on demand.In this role I defined and drove strategic positioning of Overdrive as a pioneer and innovator of convergence media. I was responsible for launching multiple channels and features on MTV’s first broadband player since its inception. I was tasked with producing all MTV.com live streaming events, including “VMA Live: Backstage Uncensored”, “ReAct Now!” benefit concert for Hurricane Katrina victims and monthly live streams of TRL.

When NBA Live 2005 hit the streets to celebrate the franchise’s 10^th anniversary they elevated their game. Nikebasketball.com offered exclusive codes that unlocked the hottest Nike kicks.

The Nike Shox VC IV feature on Nikebasketball.com acts as an extension of the print advertisement, showcasing Vince Carter as Captain Carter, a pilot with Nike Flight airlines. Using the travel aesthetic, we created a virtual airport with Vince’s new shoe, the Nike Shox VC IV, as a featured aircraft. The airport was a perfect fit because it is easily expandable for later use with future Nike Flight footwear. For the VC IV feature we collaborated with Honest to create a pre-flight safety video with Vince playfully narrating the features of his shoe. The video was so successful that the Nike retail network began showing it in Niketown stores and it was also used in displays at Foot Action stores. The Nike Shox VC IV feature brings the potential of the existing Vince Carter print ad to life, expanding upon its concepts and building upon it in a versatile virtual setting.

Television commercials and print ads show LeBron James traveling through the Chamber of Fear attempting to overcome five of his greatest fears. For the feature on Nikebasketball.com, we created a full digital version of the Chamber, both inside and out, integrating the print advertisements as downloadable wallpapers. Inside the Chamber, visitors were able to watch the five television commercials as well as the complete 90 second spot. We also created an interactive game with players assuming the role of LeBron’s character, The Chosen One, and venturing through each level of the Chamber. Upon completion, they register to receive a LeBron prize pack which includes an R/GA-designed poster based on the website’s Chamber of Fear artwork. The feature on Nikebasketball.com served as a central hub for the Chamber of Fear campaign, uniting all of the different forms of media in an immersive, interactive experience.

Supervised the development of the NikeBasketball.com AIM Expression, an Instant Messenger application that allows users to add a mini-version of NikeBasketball.com to their buddy list and buddy message window.