The 2004 Battlegrounds campaign, What’s Your Battleground? took the BG concept a few steps further. As usual there was a fierce one-on-one streetball tournament with 8 of the best street ballers around. This time they weren’t competing for the title of King of the Court, but for King of the World. For the first time athletes from around the globe were battling for the crown. Also included were NBA players, streetball legends and NikeBasketball.com users alike telling us their personal stories about their own Battlegrounds while growing up.
MTV
Nike Basketball: Battlegrounds 2004
June 15th, 2004
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related content : Broadcast, Interactive, MTV, Nike, R/GA, Sports, Video
Nike Basketball: Battlegrounds 2003
June 1st, 2003
The 2003 Battlegrounds campaign, “Kings of the Court”, saw the creation of the BGHQ, where all Battlegrounds information could be acquired. But the real heart of BG is on the various courts throughout the country. From West 4th and The Dome on the east coast to Mosswood and Venice Beach out west, we brought you the battles, the smack talkin’, the TV coverage, the mobile updates and of course the shows that made Battlegrounds the event of the summer.
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related content : Broadcast, Interactive, MTV, Nike, R/GA, Sports, Video

