STEADY designed and built this feature allowing fans to design their own Zoom Kobe V’s with a chance to have Kobe select their design. Nearly 10,000 designs were submitted during this 1-week contest. The winner goes to the game, sees Kobe wear the design on the court, and receives the autographed sneakers to keep.

Lil Dez has taken over a tab of the Nike Basketball Facebook page and turned it into his own hoops command center. For all things Kobe, LeBron and puppet hoops insanity, this is where you need to be.

Nike MVPuppets Facebook page

Puppet LeBron and Puppet Kobe return for Season 2 of MVPuppets. Along with Lil Dez, the puppets are back for another campaign filled with fuzzy hijinks. STEADY wrote the copy, designed and built out the entire feature which houses all the puppet commercials as well as bio pages for every character.

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Nike Free Run Supernatural from STEADY on Vimeo.

STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime environment. While primarily designed for the AsiaPac region, the site is now being featured globally.

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I’m proud to announce that STEADY has officially opened it’s doors for business. Co-Founded by myself and Joseph Cartman, STEADY is a creative studio specializing in the digital space and emerging platforms.

STEADY Site || Facebook || LinkedIn || twitter || MySpace

We understand that effective brand messaging demands a hybrid approach. Our conceptual, visual and technical fluency converge in all facets of our work, preserving project integrity from start to finish. Loyalty is important to us, so with each new partnership we strive to understand brand philosophy as if it’s second nature.

Family is all about connections. Nike’s Family runs deep. The schools, the players, the teams and the shoes, all share a bond that nobody can break. And the new Family shows just how connected everyone is. This project represents a yearlong initiative to present the wide array of Nike Basketball athletes, as well as the characteristics that link them together, through an immersive and intuitive visual experience. The Nike Basketball Family delivers an exciting world of content in a format that is as appealing as it is easy to use.

Below is The Family 1.0.

Spearheaded NikeBasketball.com Baller of the Week feature, a co-branded partnership with the NBA, featuring weekly updates of streaming video highlights.

The objectives of the Air Zoom Huarache 2K5 were to communicate the TEAM = FAMILY concept, establish the 2K5’s connection with Nike iD and demonstrate the benefits of the 2K5’s technology. The execution was a multi-tiered approach with different levels of depth, each level tells one of the three different stories. The look of each is photorealistic and visually mirrors the dark, ominous atmosphere of the commercials.

Experience the Force of the league’s most dominating players. The concept of this feature was that each player’s powers come from a mind-body connection. This connection creates a larger-than-life Force of Nature controlling the wind, rain and other elements, with the potential to destroy anything in their path. Each player’s interactive poster features three interdependent components: MIND: How they infuse the Force-style into their mental game. BODY: Dominating on-court. SOLE: Elemental product features.

Amare Stoudemire is “The Hurricane”

Carlos Boozer is “The Blizzard”

Elton Brand is “The Earthquake”

Al Harrington is “The Tornado”

Zach Randolph is “The Eruption”

Own the sky in the most aggressive Nike Shox basketball shoe yet. This feature continued on the Nike Flight airport concept that began with the Shox VCIV. This time around Jermaine O’Neal, Shawn Marion and Andrei Kirilenko do the high-flying while demonstrating the latest in Nike Shox technology.