Family is all about connections. Nike’s Family runs deep. The schools, the players, the teams and the shoes, all share a bond that nobody can break. And the new Family shows just how connected everyone is. This project represents a yearlong initiative to present the wide array of Nike Basketball athletes, as well as the characteristics that link them together, through an immersive and intuitive visual experience. The Nike Basketball Family delivers an exciting world of content in a format that is as appealing as it is easy to use.

Below is The Family 1.0.

Spearheaded NikeBasketball.com Baller of the Week feature, a co-branded partnership with the NBA, featuring weekly updates of streaming video highlights.

The objectives of the Air Zoom Huarache 2K5 were to communicate the TEAM = FAMILY concept, establish the 2K5’s connection with Nike iD and demonstrate the benefits of the 2K5’s technology. The execution was a multi-tiered approach with different levels of depth, each level tells one of the three different stories. The look of each is photorealistic and visually mirrors the dark, ominous atmosphere of the commercials.

Experience the Force of the league’s most dominating players. The concept of this feature was that each player’s powers come from a mind-body connection. This connection creates a larger-than-life Force of Nature controlling the wind, rain and other elements, with the potential to destroy anything in their path. Each player’s interactive poster features three interdependent components: MIND: How they infuse the Force-style into their mental game. BODY: Dominating on-court. SOLE: Elemental product features.

Amare Stoudemire is “The Hurricane”

Carlos Boozer is “The Blizzard”

Elton Brand is “The Earthquake”

Al Harrington is “The Tornado”

Zach Randolph is “The Eruption”

Own the sky in the most aggressive Nike Shox basketball shoe yet. This feature continued on the Nike Flight airport concept that began with the Shox VCIV. This time around Jermaine O’Neal, Shawn Marion and Andrei Kirilenko do the high-flying while demonstrating the latest in Nike Shox technology.

When NBA Live 2005 hit the streets to celebrate the franchise’s 10^th anniversary they elevated their game. Nikebasketball.com offered exclusive codes that unlocked the hottest Nike kicks.

The Nike Shox VC IV feature on Nikebasketball.com acts as an extension of the print advertisement, showcasing Vince Carter as Captain Carter, a pilot with Nike Flight airlines. Using the travel aesthetic, we created a virtual airport with Vince’s new shoe, the Nike Shox VC IV, as a featured aircraft. The airport was a perfect fit because it is easily expandable for later use with future Nike Flight footwear. For the VC IV feature we collaborated with Honest to create a pre-flight safety video with Vince playfully narrating the features of his shoe. The video was so successful that the Nike retail network began showing it in Niketown stores and it was also used in displays at Foot Action stores. The Nike Shox VC IV feature brings the potential of the existing Vince Carter print ad to life, expanding upon its concepts and building upon it in a versatile virtual setting.

Every team player contributes in his or her own unique way. Whether it’s a slash, a hook or a thunderous jam, everyone has their own individual style. Everybody may wear the same jersey but nobody has identical game. Nike iD and Nike Team iD offer performance footwear for every kind of player while letting everyone represent in a way that only they can.

Television commercials and print ads show LeBron James traveling through the Chamber of Fear attempting to overcome five of his greatest fears. For the feature on Nikebasketball.com, we created a full digital version of the Chamber, both inside and out, integrating the print advertisements as downloadable wallpapers. Inside the Chamber, visitors were able to watch the five television commercials as well as the complete 90 second spot. We also created an interactive game with players assuming the role of LeBron’s character, The Chosen One, and venturing through each level of the Chamber. Upon completion, they register to receive a LeBron prize pack which includes an R/GA-designed poster based on the website’s Chamber of Fear artwork. The feature on Nikebasketball.com served as a central hub for the Chamber of Fear campaign, uniting all of the different forms of media in an immersive, interactive experience.

The Collection is your source for the hottest and most exclusive Nike basketball kicks. Not only can you get all the Nike basketball kicks and apparel you need, but this is also the place for one time only exclusive sales. Not to mention it holds of an archive of every shoe wallpaper we ever created.