Experience the Force of the league’s most dominating players. The concept of this feature was that each player’s powers come from a mind-body connection. This connection creates a larger-than-life Force of Nature controlling the wind, rain and other elements, with the potential to destroy anything in their path. Each player’s interactive poster features three interdependent components: MIND: How they infuse the Force-style into their mental game. BODY: Dominating on-court. SOLE: Elemental product features.
Own the sky in the most aggressive Nike Shox basketball shoe yet. This feature continued on the Nike Flight airport concept that began with the Shox VCIV. This time around Jermaine O’Neal, Shawn Marion and Andrei Kirilenko do the high-flying while demonstrating the latest in Nike Shox technology.
When NBA Live 2005 hit the streets to celebrate the franchise’s 10th anniversary they elevated their game.Nikebasketball.com offered exclusive codes that unlocked the hottest Nike kicks.
The Nike Shox VC IV feature on Nikebasketball.com acts as an extension of the print advertisement, showcasing Vince Carter as Captain Carter, a pilot with Nike Flight airlines. Using the travel aesthetic, we created a virtual airport with Vince’s new shoe, the Nike Shox VC IV, as a featured aircraft. The airport was a perfect fit because it is easily expandable for later use with future Nike Flight footwear. For the VC IV feature we collaborated with Honest to create a pre-flight safety video with Vince playfully narrating the features of his shoe. The video was so successful that the Nike retail network began showing it in Niketown stores and it was also used in displays at Foot Action stores. The Nike Shox VC IV feature brings the potential of the existing Vince Carter print ad to life, expanding upon its concepts and building upon it in a versatile virtual setting.
Every team player contributes in his or her own unique way. Whether it’s a slash, a hook or a thunderous jam, everyone has their own individual style. Everybody may wear the same jersey but nobody has identical game. Nike iD and Nike Team iD offer performance footwear for every kind of player while letting everyone represent in a way that only they can.
Television commercials and print ads show LeBron James traveling through the Chamber of Fear attempting to overcome five of his greatest fears. For the feature on Nikebasketball.com, we created a full digital version of the Chamber, both inside and out, integrating the print advertisements as downloadable wallpapers. Inside the Chamber, visitors were able to watch the five television commercials as well as the complete 90 second spot. We also created an interactive game with players assuming the role of LeBron’s character, The Chosen One, and venturing through each level of the Chamber. Upon completion, they register to receive a LeBron prize pack which includes an R/GA-designed poster based on the website’s Chamber of Fear artwork. The feature on Nikebasketball.com served as a central hub for the Chamber of Fear campaign, uniting all of the different forms of media in an immersive, interactive experience.
The Collection is your source for the hottest and most exclusive Nike basketball kicks. Not only can you get all the Nike basketball kicks and apparel you need, but this is also the place for one time only exclusive sales. Not to mention it holds of an archive of every shoe wallpaper we ever created.
The montage style feature for the AZG Low illustrates how this shoe can be rocked at any time during the dog days of summer. Workin’ out, chillin’ out or goin’ out, the AZG Low is the right pair of kicks in any environment.
The 2004 Battlegrounds campaign, What’s Your Battleground? took the BG concept a few steps further.As usual there was a fierce one-on-one streetball tournament with 8 of the best street ballers around.This time they weren’t competing for the title of King of the Court, but for King of the World.For the first time athletes from around the globe were battling for the crown.Also included were NBA players, streetball legends and NikeBasketball.com users alike telling us their personal stories about their own Battlegrounds while growing up.
The Air Zoom Huarache 2K4 feature had two interwoven sides to it, Evolution and Inspiration.On the Evolution side users were able to see the 8 predecessor shoes that were used to inspire and create this new elite hoops shoe.On the Inspiration side users could create their own unique shoe by using Nike iD.To take the inspiration side further we displayed the Nike colorways for all the Nike sponsored teams that made it to the Sweet 16 of the NCAA Tournament in our own bracket. So if you just wanted to show your school spirit on your feet, it was just a couple clicks away.
