Shawn Natko

STEADY

STEADY: Nike Zoom Kobe V Nike iD Contest

March 2nd, 2010

NikeZoomKobeViD_hptout

STEADY designed and built this feature allowing fans to design their own Zoom Kobe V’s with a chance to have Kobe select their design. Nearly 10,000 designs were submitted during this 1-week contest. The winner goes to the game, sees Kobe wear the design on the court, and receives the autographed sneakers to keep.

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related content : Contest, Interactive, Nike, STEADY, Sports

STEADY: Nike MVPuppets Facebook Page

February 17th, 2010

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Lil Dez has taken over a tab of the Nike Basketball Facebook page and turned it into his own hoops command center. For all things Kobe, LeBron and puppet hoops insanity, this is where you need to be.

Nike MVPuppets Facebook page

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related content : Interactive, Nike, STEADY, Social, Sports

AMEX Twitter Wall @ Fashion Week

February 11th, 2010

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STEADY built a large-scale Twitter wall which was featured at Mercedes-Benz Fashion Week. The American Express sponsored installation was the centerpiece of the tents at Bryant Park. Visitors to the events or anyone with a Twitter account could post a message to the wall using the #AmexMBFW hashtag. More than 30,000 tweets came through with the hashtag during the week.

See more images here: Flickr

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related content : Blog, Event, Interactive, STEADY, Social

STEADY: Verizon Wireless / Icebreakers

January 1st, 2010

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STEADY teamed up with Momentum to create ICEBREAKERS, A Verizon Wireless Experience. The hockey trivia game show was featured during the NHL Winter Classic fan fest at Boston’s Fenway Park. STEADY designed the user experience, built the touch screen interface and created the motion design intro. animation.

More images here: Flickr

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related content : Event, Mobile, STEADY, Sports, Video

STEADY: Nike Basketball MVPuppets

December 20th, 2009

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Puppet LeBron and Puppet Kobe return for Season 2 of MVPuppets. Along with Lil Dez, the puppets are back for another campaign filled with fuzzy hijinks. STEADY wrote the copy, designed and built out the entire feature which houses all the puppet commercials as well as bio pages for every character.

View The Site >>

Read the rest of this entry »

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related content : Interactive, Nike, STEADY, Sports

STEADY: kate spade new york iPhone App

November 10th, 2009

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STEADY empowered the style-conscious to share the kate spade new york agenda by bringing it into the iPhone environment. The app brims with daily thoughts, suggestions and events. It’s powered by CMS and features Apple’s 3.0 functionality, embedded maps and email. Users also have the option to save their own personal events into the calendar. STEADY worked closely with kate spade on concept, development and deployment.

Download the app here: App Store

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related content : Interactive, Mobile, Print, STEADY, iPhone

STEADY: Haze

October 15th, 2009

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STEADY teamed up with legendary artist Haze to bring his 25-year-old portfolio into the digital space. Powered by CMS technology, the site puts future updates in total control of the artist. Content features legendary album covers, logos, furniture and artwork by Haze.

View Site >>

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related content : Print, STEADY

STEADY: Manhattan Motor Sports

May 1st, 2009

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STEADY collaborated with luxury automobile maintenance facility Manhattan Motor Sports to design a digital invite, event posters and stickers to commemorate the opening of their new Long Island facility. Manhattan Motor Sports is New York’s premier Porsche and Lamborghini specialist.

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related content : Interactive, Print, STEADY

STEADY: Nike Free Run Supernatural

March 20th, 2009

Nike Free Run Supernatural from STEADY on Vimeo.

STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime environment. While primarily designed for the AsiaPac region, the site is now being featured globally.

view the site >>

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related content : Broadband, Interactive, Nike, STEADY, Sports, Video

STEADY: Burger King Whopper Virgins

December 8th, 2008

STEADY worked with Crispin Porter + Bogusky on the website for its iconic BURGER KING WHOPPER VIRGINS documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a WHOPPER. STEADY developed true-streaming HD-quality video using Flash Media Server, featuring full-screen video playback and a blogable video widget.

view the site >>

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related content : Broadband, Interactive, STEADY, Video, Widget