STEADY worked with Crispin Porter + Bogusky on the website for its iconic BURGER KING WHOPPER VIRGINS documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a WHOPPER. STEADY developed true-streaming HD-quality video using Flash Media Server, featuring full-screen video playback and a blogable video widget.

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As the senior producer overseeing the partnership between MTV and StarStyle, I spearheaded the effort to get StarStyle’s product widget for Lupe Fiasco’s, “Superstar” video featured on the MTV Buzzworthy blog. StarStyle works with celebrity stylists to get the lowdown on exactly what products are being featured in music videos, in films and on TV. Through their site and embeddable widgets they are then able to offer these products to consumers. Click in to check out the Lupe Fiasco widget and video.