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	<title>Shawn Natko</title>
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	<link>http://www.shawnnatko.com</link>
	<description>Executive Producer: interactive &#124; video &#124; broadcast &#124; mobile</description>
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		<title>STEADY: Nike Zoom Kobe V Nike iD Contest</title>
		<link>http://www.shawnnatko.com/2010/03/steady-nike-zoom-kobe-v-nike-id-contest/</link>
		<comments>http://www.shawnnatko.com/2010/03/steady-nike-zoom-kobe-v-nike-id-contest/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 13:42:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Contest]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Kobe Bryant]]></category>
		<category><![CDATA[Nike iD]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/?p=405</guid>
		<description><![CDATA[
STEADY designed and built this feature allowing fans to design their own Zoom Kobe V&#8217;s with a chance to have Kobe select their design. Nearly 10,000 designs were submitted during this 1-week contest. The winner goes to the game, sees Kobe wear the design on the court, and receives the autographed sneakers to keep.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2010/03/NikeZoomKobeViD_hptout.jpg" alt="NikeZoomKobeViD_hptout" title="NikeZoomKobeViD_hptout" width="430" height="358" class="alignnone size-full wp-image-406" /></p>
<p>STEADY designed and built this feature allowing fans to design their own Zoom Kobe V&#8217;s with a chance to have Kobe select their design. Nearly 10,000 designs were submitted during this 1-week contest. The winner goes to the game, sees Kobe wear the design on the court, and receives the autographed sneakers to keep.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2010/03/steady-nike-zoom-kobe-v-nike-id-contest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY: Nike MVPuppets Facebook Page</title>
		<link>http://www.shawnnatko.com/2010/02/steady-nike-mvpuppets-facebook-page/</link>
		<comments>http://www.shawnnatko.com/2010/02/steady-nike-mvpuppets-facebook-page/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 23:21:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/?p=385</guid>
		<description><![CDATA[
Lil Dez has taken over a tab of the Nike Basketball Facebook page and turned it into his own hoops command center. For all things Kobe, LeBron and puppet hoops insanity, this is where you need to be.
Nike MVPuppets Facebook page
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-388" title="NikeMVP_FB_v3" src="http://www.shawnnatko.com/blog/wp-content/uploads/2010/02/NikeMVP_FB_v3-591x1024.jpg" alt="NikeMVP_FB_v3" width="480" height="832" /></p>
<p>Lil Dez has taken over a tab of the Nike Basketball Facebook page and turned it into his own hoops command center. For all things Kobe, LeBron and puppet hoops insanity, this is where you need to be.</p>
<p><a href="http://www.facebook.com/nikebasketball?v=app_263916321150&amp;ref=ts">Nike MVPuppets Facebook page</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2010/02/steady-nike-mvpuppets-facebook-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AMEX Twitter Wall @ Fashion Week</title>
		<link>http://www.shawnnatko.com/2010/02/amex-twitter-wall-fashion-week/</link>
		<comments>http://www.shawnnatko.com/2010/02/amex-twitter-wall-fashion-week/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 02:59:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Fashion Week]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/?p=398</guid>
		<description><![CDATA[
STEADY built a large-scale Twitter wall which was featured at Mercedes-Benz Fashion Week. The American Express sponsored installation was the centerpiece of the tents at Bryant Park. Visitors to the events or anyone with a Twitter account could post a message to the wall using the #AmexMBFW hashtag. More than 30,000 tweets came through with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-399" title="twitter_wall" src="http://www.shawnnatko.com/blog/wp-content/uploads/2010/03/twitter_wall.jpg" alt="twitter_wall" width="480" height="360" /></p>
<p>STEADY built a large-scale Twitter wall which was featured at Mercedes-Benz Fashion Week. The American Express sponsored installation was the centerpiece of the tents at Bryant Park. Visitors to the events or anyone with a Twitter account could post a message to the wall using the #AmexMBFW hashtag. More than 30,000 tweets came through with the hashtag during the week.</p>
<p>See more images here: <a href="http://www.flickr.com/photos/snatko/sets/72157623422775212/">Flickr</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2010/02/amex-twitter-wall-fashion-week/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY:  Verizon Wireless / Icebreakers</title>
		<link>http://www.shawnnatko.com/2010/01/steady-verizon-wireless-icebreakers/</link>
		<comments>http://www.shawnnatko.com/2010/01/steady-verizon-wireless-icebreakers/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 02:38:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Event]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[NHL]]></category>
		<category><![CDATA[Verizon]]></category>
		<category><![CDATA[Winter Classic]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/?p=392</guid>
		<description><![CDATA[
STEADY teamed up with Momentum to create ICEBREAKERS, A Verizon Wireless  Experience. The hockey trivia game show was featured during the NHL  Winter Classic fan fest at Boston’s Fenway Park. STEADY designed the  user experience, built the touch screen interface and created the motion  design intro. animation.
More images here: Flickr
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-393" title="nhl01" src="http://www.shawnnatko.com/blog/wp-content/uploads/2010/03/nhl01.jpg" alt="nhl01" width="480" height="270" /></p>
<p>STEADY teamed up with Momentum to create ICEBREAKERS, A Verizon Wireless  Experience. The hockey trivia game show was featured during the NHL  Winter Classic fan fest at Boston’s Fenway Park. STEADY designed the  user experience, built the touch screen interface and created the motion  design intro. animation.</p>
<p>More images here: <a href="http://www.flickr.com/photos/snatko/sets/72157623017139997/">Flickr</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2010/01/steady-verizon-wireless-icebreakers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY: Nike Basketball MVPuppets</title>
		<link>http://www.shawnnatko.com/2009/12/steady-nike-basketball-mvpuppets/</link>
		<comments>http://www.shawnnatko.com/2009/12/steady-nike-basketball-mvpuppets/#comments</comments>
		<pubDate>Sun, 20 Dec 2009 23:57:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/?p=364</guid>
		<description><![CDATA[
Puppet LeBron and Puppet Kobe return for Season 2 of MVPuppets. Along with Lil Dez, the puppets are back for another campaign filled with fuzzy hijinks. STEADY wrote the copy, designed and built out the entire feature which houses all the puppet commercials as well as bio pages for every character.
View The Site &#62;&#62;










]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-365" title="1_puppets" src="http://www.shawnnatko.com/blog/wp-content/uploads/2010/01/1_puppets.jpg" alt="1_puppets" width="480" height="419" /></p>
<p>Puppet LeBron and Puppet Kobe return for Season 2 of MVPuppets. Along with Lil Dez, the puppets are back for another campaign filled with fuzzy hijinks. STEADY wrote the copy, designed and built out the entire feature which houses all the puppet commercials as well as bio pages for every character.</p>
<p><a href="http://www.nike.com/nikeos/p/nikebasketball/en_US/puppets/#/home">View The Site &gt;&gt;</a></p>
<p><span id="more-364"></span></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/2_puppets.jpg" alt="2_puppets" title="2_puppets" width="480" height="419" class="alignnone size-full wp-image-370" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/3_puppets.jpg" alt="3_puppets" title="3_puppets" width="480" height="419" class="alignnone size-full wp-image-371" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/4_puppets.jpg" alt="4_puppets" title="4_puppets" width="480" height="419" class="alignnone size-full wp-image-372" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/5_puppets.jpg" alt="5_puppets" title="5_puppets" width="480" height="419" class="alignnone size-full wp-image-373" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/6_puppets.jpg" alt="6_puppets" title="6_puppets" width="480" height="419" class="alignnone size-full wp-image-374" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/7_puppets.jpg" alt="7_puppets" title="7_puppets" width="480" height="419" class="alignnone size-full wp-image-375" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/8_puppets.jpg" alt="8_puppets" title="8_puppets" width="480" height="419" class="alignnone size-full wp-image-376" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/9_puppets.jpg" alt="9_puppets" title="9_puppets" width="480" height="419" class="alignnone size-full wp-image-377" /></p>
<p><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/12/10_puppets.jpg" alt="10_puppets" title="10_puppets" width="480" height="419" class="alignnone size-full wp-image-378" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2009/12/steady-nike-basketball-mvpuppets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY: kate spade new york iPhone App</title>
		<link>http://www.shawnnatko.com/2009/11/steady-kate-spade-new-york-iphone-app/</link>
		<comments>http://www.shawnnatko.com/2009/11/steady-kate-spade-new-york-iphone-app/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 02:22:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/?p=361</guid>
		<description><![CDATA[
STEADY empowered the style-conscious to share the kate spade new york agenda by bringing it into the iPhone environment. The app brims with daily thoughts, suggestions and events. It’s powered by CMS and features Apple’s 3.0 functionality, embedded maps and email. Users also have the option to save their own personal events into the calendar. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-362" title="ksny" src="http://www.shawnnatko.com/blog/wp-content/uploads/2010/01/ksny.jpg" alt="ksny" width="480" height="269" /></p>
<p>STEADY empowered the style-conscious to share the kate spade new york agenda by bringing it into the iPhone environment. The app brims with daily thoughts, suggestions and events. It’s powered by CMS and features Apple’s 3.0 functionality, embedded maps and email. Users also have the option to save their own personal events into the calendar. STEADY worked closely with kate spade on concept, development and deployment.</p>
<p>Download the app here: <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/browserRedirect?url=itms%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D335244499%2526mt%253D8">App Store</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2009/11/steady-kate-spade-new-york-iphone-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY: Haze</title>
		<link>http://www.shawnnatko.com/2009/10/steady-haze/</link>
		<comments>http://www.shawnnatko.com/2009/10/steady-haze/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 01:29:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[STEADY]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/?p=350</guid>
		<description><![CDATA[
STEADY teamed up with legendary artist Haze to bring his 25-year-old portfolio into the digital space. Powered by CMS technology, the site puts future updates in total control of the artist. Content features legendary album covers, logos, furniture and artwork by Haze.
View Site >>
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-351" title="haze_1" src="http://www.shawnnatko.com/blog/wp-content/uploads/2010/01/haze_1.jpg" alt="haze_1" width="480" height="270" /></p>
<p>STEADY teamed up with legendary artist Haze to bring his 25-year-old portfolio into the digital space. Powered by CMS technology, the site puts future updates in total control of the artist. Content features legendary album covers, logos, furniture and artwork by Haze.</p>
<p><a href="http://www.interhaze.com/">View Site >></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2009/10/steady-haze/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY: Manhattan Motor Sports</title>
		<link>http://www.shawnnatko.com/2009/05/manhattan-motor-sports/</link>
		<comments>http://www.shawnnatko.com/2009/05/manhattan-motor-sports/#comments</comments>
		<pubDate>Fri, 01 May 2009 20:10:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[STEADY]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/2009/07/28/manhattan-motor-sports/</guid>
		<description><![CDATA[ 
STEADY collaborated with luxury automobile maintenance facility Manhattan Motor Sports to design a digital invite, event posters and stickers to commemorate the opening of their new Long Island facility. Manhattan Motor Sports is New York’s premier Porsche and Lamborghini specialist.
]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.shawnnatko.com/blog/wp-content/uploads/2009/07/manhattan_motor_sports_0.jpg" rel="lightbox[pics292]" title="manhattan_motor_sports_0.jpg"><img src="http://www.shawnnatko.com/blog/wp-content/uploads/2009/07/manhattan_motor_sports_0.jpg" alt="manhattan_motor_sports_0.jpg" class="imageframe imgalignleft" width="480" height="272" /></a></p>
<p>STEADY collaborated with luxury automobile maintenance facility Manhattan Motor Sports to design a digital invite, event posters and stickers to commemorate the opening of their new Long Island facility. Manhattan Motor Sports is New York’s premier Porsche and Lamborghini specialist.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.shawnnatko.com/2009/05/manhattan-motor-sports/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY: Nike Free Run Supernatural</title>
		<link>http://www.shawnnatko.com/2009/03/nike-free-run-supernatural/</link>
		<comments>http://www.shawnnatko.com/2009/03/nike-free-run-supernatural/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 19:49:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/2009/07/28/nike-free-run-supernatural/</guid>
		<description><![CDATA[
Nike Free Run Supernatural from STEADY on Vimeo.
STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime [...]]]></description>
			<content:encoded><![CDATA[<p><object width="511" height="294"><param name="allowfullscreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=5313710&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1"></param><embed src="http://vimeo.com/moogaloop.swf?clip_id=5313710&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="511" height="294"></embed></object></p>
<p><a href="http://vimeo.com/5313710">Nike Free Run Supernatural</a> from <a href="http://vimeo.com/steady">STEADY</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>STEADY developed the global digital campaign for the 2009 Nike Free sneaker. We created a full interactive product experience including concept, art direction and development—the highlight being a motion graphic piece, art directed and executed in 3D. The HD-quality video features the Nike Free 5.0 in an anime environment. While primarily designed for the AsiaPac region, the site is now being featured globally.</p>
<p><a href="http://www.nikefree.co.kr/" target="_blank">view the site &gt;&gt;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>STEADY: Burger King Whopper Virgins</title>
		<link>http://www.shawnnatko.com/2008/12/burger-king-whopper-virgins/</link>
		<comments>http://www.shawnnatko.com/2008/12/burger-king-whopper-virgins/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 19:54:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Broadband]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[STEADY]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Widget]]></category>

		<guid isPermaLink="false">http://www.shawnnatko.com/2009/07/28/burger-king-whopper-virgins/</guid>
		<description><![CDATA[
STEADY worked with Crispin Porter + Bogusky on the website for its iconic BURGER KING WHOPPER VIRGINS documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a WHOPPER. STEADY developed true-streaming HD-quality video using Flash Media Server, [...]]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="512" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="name" value="whoppervirgins" /><param name="bgcolor" value="#000000" /><param name="align" value="middle" /><param name="src" value="http://www.whoppervirgins.com/widget.swf" /><param name="allowfullscreen" value="false" /><param name="quality" value="high" /><embed type="application/x-shockwave-flash" width="512" height="350" src="http://www.whoppervirgins.com/widget.swf" quality="high" allowfullscreen="false" align="middle" bgcolor="#000000" name="whoppervirgins"></embed></object></p>
<p>STEADY worked with Crispin Porter + Bogusky on the website for its iconic BURGER KING WHOPPER VIRGINS documentary, directed by Stacy Peralta. The film captures a 2000-mile trek across the globe to perform “the world’s purest taste test” on people who have never tried a WHOPPER. STEADY developed true-streaming HD-quality video using Flash Media Server, featuring full-screen video playback and a blogable video widget.</p>
<p><a href="http://www.whoppervirgins.com/" target="_blank">view the site &gt;&gt;</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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